I'm Building Something New

Author

Alex Banks
September 12, 2022

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Hey friends đź‘‹ ,

Happy Monday and welcome to Through the Noise!

Today, I'm launching something that I've been working on for the last 9 months.

It’s time to strap in and enjoy.

Read time: 3 minutes

I'm Building Something New

Paul Graham famously said:

"The way to get startup ideas is not to try to think of startup ideas. It's to look for problems, preferably problems you have yourself."

At the end of 2021, I crossed paths with a fellow Alex (Alexander LeirvĂĄg) on Twitter. Both of us were new to the platform, yet I was immediately blown away by his data expertise and deep knowledge of AI. We got on like a house on fire.

We shared a deep curiosity to what made the original gangsters of Twitter blow up. 5K likes, 10K likes, 50K likes on a Tweet! How was this possible? I wanted in.

January came around and I stumbled across this Tweet by Magdalena Kala which cemented an idea we were sitting on...

Alexander had data analysis nailed. The storytelling part? I thought I'd try my hand.

The learning curve was steep. I would spend hours upon hours crafting each piece, only for it to sit in the dark. Where was I going wrong? I knew writing threads was an integral part to grow your Twitter audience. But it was difficult to produce 40 original thoughts per day, let alone make them go viral.

That's when the 'aha' moment kicked in. The best content doesn’t get read, the best hooks get read.

The hook is the most important factor in the success of your content.

Mediocre hook + Great content = Your content sits in the darkGreat hook + Mediocre content = Your content gets eyeballsGreat hook + Great content = The wombo combo

I found myself sending different versions of the hook to friends to get their response, going back and forth daily.

Was it catchy enough? Was I drawing in the reader? Was it sparking emotion?

Quality was prioritised over quantity, meaning I was spending a lot of time coming up with original ideas and then having to refine the hook. What if you could do both, at lighting speed?

Then, it clicked.

We set out to build your own writing assistant and personal collaborator, powered by AI.

After many iterations and hundreds of user tests with leading creators, Tribescaler emerged 🥳

You can now write better hooks in seconds.

Write better hooks → Get more impressions → Convert more customers

We do the heavy lifting, you add your flare.

If you've made it this far, have a Twitter account and are curious to give it a try, here's a link to your 7-day free trial.

Join those who are crushing the content game today:

That’s all for today friends!

As always feel free to reply to this email or reach out @thealexbanks as I’d love to hear your feedback, questions and suggestions for Tribescaler!

Thanks for reading and I’ll catch you next Monday.

Alex

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